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It's time to stop selling the way you've always sold.
In today's world, people want relationships, not transactions. They want to know that they can trust what you say and that you have their best interests in mind.
In this episode, I'm going to share my takeaways from the book How to Sell the Way People Want to Buy by Ron Willingham. It's a great read for sales professionals who want to develop their skills and create more trust-based relationships with their clients. Sales is a game of trust. If you want to be successful, you need to know how the game works and what it takes to win.
So tune in to hear all the details, and get ready to make some important changes in your sales approach!
Specifically, this episode highlights the following themes:
✅ Travis's top three takeaways from the book, How to Sell the Way People Want to Buy Ron Willingham
✅ How to go beyond just selling with your clients
✅ How to identify the client's needs and offer solutions to those problems
Links from this episode:
✅ Check out the book: How to Sell the Way People Want to Buy by Ron Willingham
✅ Listen to this episode: Brittany McBean: How to Write Persuasive Sales Copy
00:00 - Introduction
01:04 - The relationship between sales and marketing
02:07 - What is sales?
04:22 - First takeaway - Interview with no predetermined outcome
08:53 - Second takeaway - Be a fiduciary for your prospect
14:04 - Third takeaway - Don’t offer a solution until these criteria are met
14:56 - 4 criteria before you make an offer
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