Should Your Business Be on TikTok?May 8, 2023
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Building a healthy, sustainable business in today's economy requires more than just following the latest hype. It requires a deep understanding of timeless principles that have worked for successful businesses for decades.
That's why in this episode, we're diving into those principles with serial entrepreneur and CEO of The Wall Printer, Paul Baron. With decades of experience in diverse business sectors, Paul is a treasure trove of insights on timeless principles that can help you create a thriving business.
From using social media to acquire clients to building a successful team, calculating customer lifetime value, and identifying a profitable niche, we cover a wide range of topics in this conversation.
Regardless of the type of business you run, you're sure to walk away with practical, actionable advice that can help you grow your business in a sustainable, ethical way.
Specifically, this episode highlights the following themes:
✅ Difference between a good product and a good price point
✅ Strategies for finding the best person for the job
✅ Identifying the problem you're solving for your customers
00:00 - Introduction
02:30 - How Paul started his wall printer technology business
10:25 - Paul’s passion for sales and relationship building
20:24 - Starting a business during a pandemic
24:50 - Working with clients in a B2B environment
28:14 - Wall printer as a business opportunity for growing wealth
30:03 - The importance of clarifying the path to success for your business
42:27 - What’s the difference between a price point and an ongoing cost?
47:41 - How to identify the right people for your business
52:51 - The importance of finding people who can succeed in their specific role
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