How to Write Persuasive Sales CopyJanuary 23, 2023
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Every marketing strategy needs good content.
But if you don't have a deep understanding of who your audiences are and what they want, you could end up spending time and money making content that nobody reads.
This episode is all about finding your audience's pain points and how to use that information to develop a content marketing strategy that actually solves their problems. We also talk about the stages of awareness that will help you create a strong foundation for all your future content initiatives.
This is a must-listen for anyone who wants to craft content that is effective, relevant, and valuable.
Specifically, this episode highlights the following themes:
✅ The 5 Stages of Awareness in Marketing
✅ The foundation of a solid content marketing strategy
✅ Ways businesses can connect with targeted audiences
Link from this episode:
✅ Download this guide for free: How to Start a Branded Podcast for Your Business
00:00 - Introduction
00:48 - What is content marketing?
02:27 - 5 Stages of Awareness
03:26 - Unaware stage
03:41 - Problem Aware stage
04:08 - Solution Aware stage
04:29 - Product Aware stage
04:56 - Most Aware stage
10:11 - Content creation
15:07 - Content-specific questions
19:28 - Purchase decision
23:04 - Guide to starting a podcast
At Honest Podcasts, we strive to help value-driven companies launch successful podcasts because we have the drive to help others succeed.
Connect with our team to learn how we can help you easily create strategic content that generates strong leads, develops loyal customers, and makes a positive impact.
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send us an email at email@example.com. And don’t forget to follow us on Facebook, Instagram, and YouTube.