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If you’re a business owner looking to grow, the one thing you can’t afford to overlook is SEO.
But with all the changes to search algorithms and best practices, it can be hard to know where to start. It's not just about keywords and links anymore; it's about relevancy, user experience, and the overall quality of the content.
We've got two marketing experts on deck to talk about this subject: Travis and our guest Kelly Rice, founder of Treefrog Marketing. They tackle how SEO works in today's digital landscape and what makes a good SEO strategy. Kelly also shares how Treefrog creates effective systems that help businesses succeed.
Kelly Rice is the founder and creative director for Treefrog Marketing, a Christian-based marketing agency that helps small businesses grow by providing them with proven marketing strategies. Since 2000, they've partnered with and trained small businesses to build effective marketing systems that save time, are easy to manage and duplicate, and generate better leads.
Whether you are a seasoned marketer or just starting out, this episode will give you the knowledge and confidence needed to make sure your SEO strategy is on point!
Specifically, this episode highlights the following themes:
✅ How to integrate SEO into an overall marketing strategy
✅ The best ways to optimize your website for search engines
✅ How to balance empathy & authority in customer service
Time Stamps
00:00 - Introduction
06:59 - Proven marketing tactics
11:42 - Empathy vs. Authority
24:09 - TreeFrog’s digital marketing packages
30:00 - SEO strategy
32:31 - Flywheel approach
42:28 - Marketing advice
43:29 - Takeaway
At Honest Podcasts, we strive to help value-driven companies launch successful podcasts because we have the drive to help others succeed.
Connect with our team to learn how we can help you easily create strategic content that generates strong leads, develops loyal customers, and makes a positive impact.
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send us an email at hello@honestpodcasts.com. And don’t forget to follow us on Facebook, Instagram, and YouTube.
