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With its lightning-fast growth and engagement rates through the roof, TikTok is quickly becoming a must-have for businesses everywhere. But is it right for your brand?
We'll take you through a six-question evaluation process to help you determine if TikTok is a viable platform for your business. From understanding your target market to evaluating the resources available, we'll cover all the key factors to consider when making your decision.
So, whether you're on the fence about TikTok or ready to take the plunge, this episode is a must-listen.
Specifically, this episode highlights the following themes:
✅ The importance of understanding your audience's needs
✅ The 6 questions to ask yourself before jumping on the TikTok bandwagon
✅ Other platforms that could be better for your business
00:00 - Introduction
02:46 - First question: Are your customers there?
03:57 - Second question: How would it fit into your marketing?
07:29 - Third question: Do you have the expertise in-house to pull this off?
07:59 - The biggest hurdle with TikTok
10:05 - Fourth question: Is it a viable paid acquisition channel?
11:59 - What is a paid acquisition channel?
13:53 - Fifth question: What ROI do you need to consider TikTok is success?
21:15 - Sixth question: What is the opportunity cost?
23:13 - Need help with your podcast?
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