4 Signs You Should Start a Branded Podcast
September 1, 2024
Is podcasting the hidden gem in B2B marketing that we've all been overlooking?
Let's explore how the power of voice and targeted messaging make waves in this digital era.
On our episode today, we are joined by Ryan Estes, co-founder of Kitcaster and Wildcast, two platforms that are redefining the podcasting industry. We explore the growing influence of podcast advertising, how cold emails can be a surprisingly effective marketing tool, and why it’s important to engage through multiple channels in B2B marketing.
He also walks us through his own journey, highlighting the importance of pivoting business operations dependent on tools like Google and shifting to more reliable strategies, like retargeting through various platforms.
Packed with actionable insights, this episode is perfect for anyone in the B2B space looking to fine-tune their marketing efforts. So, tune in and decipher these nuggets of wisdom tucked away in today's conversation.
Specifically, this episode highlights the following themes:
✅ The power of strategic outbound strategies, including email and multi-channel outreach
✅ Challenges in cold outbound email marketing and strategies to overcome them
✅ Converting with podcasts, product descriptions, and giving attention to high-quality audiences
Link from this episode:
✅ Get to know more about Ryan Estes: https://www.linkedin.com/in/estesryan
✅ Learn more about Wildcast: https://gowildcast.com
✅ Learn more about Kitcaster: https://kitcaster.com
Time Stamps
01:20 - Introduction
00:57 - About Ryan Estes
03:44 - Exceptional curation and personalized podcast guest pitches
09:11 - Challenges with CPM rates for podcast sponsorships
11:26 - Encourages host-read ads for better audience engagement
17:27 - Addressing challenges in advertiser-creator platforms for success
20:15 - Efficient self-service platform for advertisers and creators
24:38 - Attracting high-quality customers through effective sales strategies
25:31 - Utilize multiple channels for a thousand touches
31:18 - Frustration with integrating Google domains and Squarespace
32:19 - Frustration with Google's arbitrary email restrictions
36:39 - Effective outreach involves personalized, witty messages
39:34 - Connect with Ryan Estes
At Honest Podcasts, we strive to help value-driven companies launch successful podcasts because we have the drive to help others succeed.
Connect with our team to learn how we can help you easily create strategic content that generates strong leads, develops loyal customers, and makes a positive impact.
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send us an email at hello@honestpodcasts.com. And don’t forget to follow us on Facebook, Instagram, and YouTube.
