Kurt Uhlir: How to Scale an Established BusinessOctober 24, 2023
Amazon, the e-commerce giant, has become more than just a marketplace for products; it's a vast ecosystem of opportunities for businesses.
If you're looking to expand your brand and grow your business, understanding how to leverage the power of Amazon can be a game-changer.
Our special guest, Mike Begg, the CEO of AMZ Advisers, is no stranger to the Amazon game. He's helped over 300 brands and manufacturers maximize their sales on this platform, making him a true expert in the field.
During our conversation, we'll deep dive into the art of understanding your customers' pain points, creating offers that hit the bullseye, and using platforms like TikTok to boost your traffic and sales.
We’ll also explore the key steps to assess a company's potential for growth on Amazon and how to view Amazon as a brand discovery platform within the broader marketing funnel.
So, tune in to this episode – there are some golden insights waiting for you that can seriously rev up your e-commerce success.
Tune in to the full episode to gain valuable insights into scaling your business successfully.
Specifically, this episode highlights the following themes:
✅ Leveraging the power of Amazon and TikTok for business growth
✅ Optimizing Amazon listings for higher conversion rates
✅ Addressing specific pain points and attracting desired customers
00:00 - Introduction
02:31 - About Mike Begg
05:30 - Myths and misconceptions about Amazon
07:05 - The importance of considering Amazon as a sales funnel
10:38 - The potential for building a comprehensive sales funnel on Amazon
15:26 - The effectiveness of TikTok ads for e-commerce
17:14 - Creating content relevant to the platform
19:15 - Partnering with niche influencers on TikTok
22:26 - Different markets and their complexity
28:37 - Developing customer-focused offers and solving specific pain points
32:43 - Connect with Mike Begg
33:31 - Takeaway
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