Three Reasons to Start a Branded Podcast
December 11, 2023
Skyler Reeves: How to Stand Out in Content Marketing
December 19, 2023
At the heart of any successful media campaign lies the mastery of crafting a compelling press release.
In this episode, I'm excited to chat with Mickie Kennedy, the founder of eReleases, bringing over 25 years of press release distribution expertise to the table.
We dive into the framework for creating a compelling release and discuss common pitfalls to avoid. Mickey generously shares insights on effective distribution strategies, emphasizing the importance of working with a wire service.
Beyond crafting and distributing, we explore the critical aspects of follow-up and relationship building for optimal results.
This episode provides a comprehensive and strategic approach to leveraging press releases, offering valuable tips on raising brand awareness and driving traffic. So, join us in unraveling the essence of press releases and discovering how businesses can harness this potent tool to amplify their reach.
Specifically, this episode highlights the following themes:
✅ Common mistakes to avoid when writing press releases
✅ The importance of follow-up and relationship building
✅ Maximizing results through strategic targeting and storytelling
Link from this episode:
✅ Get to know more about Mickie Kennedy: https://www.linkedin.com/in/publicity
✅ Learn more about eReleases: https://www.ereleases.com
✅ Sign Up for the 8 Days to Successful PR Strategy Email Series: https://www.ereleases.com/plan-2
Time Stamps
00:00 - Introduction
00:45 - About Mickie Kennedy
04:15 - A press release is an essential media announcement
06:44 - Companies pay for online press release distribution
12:03 - Startups' narratives humanize business, resonate with journalists
13:50 - Consider audience perspective when crafting press releases
19:04 - Inquire about industry-specific, timely survey questions
22:12 - Leverage survey findings to maximize press coverage
23:49 - Press releases must strive for brevity to be effective
28:33 - Concerns about battery disposal and environmental impact
30:57 - Leverage advanced Google searches for effective publicity tracking
37:22 - Using press releases strategically for business success
41:08 - Local carpet company's effective PR strategy exceeded expectations
44:58 - Takeaway
At Honest Podcasts, we strive to help value-driven companies launch successful podcasts because we have the drive to help others succeed.
Connect with our team to learn how we can help you easily create strategic content that generates strong leads, develops loyal customers, and makes a positive impact.
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send us an email at hello@honestpodcasts.com. And don’t forget to follow us on Facebook, Instagram, and YouTube.
