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Do you feel overwhelmed by the waves of new technology strategies such as AI, SEO algorithms, and sophisticated data analysis?
This episode dives into all these challenges providing valuable insights to boost your marketing. I’m joined by marketing pro, Michelle Bassett, with a diverse background in behavioral analysis, data science, and internet marketing.
We traverse her interesting journey from working at Yellow Pages to becoming a data scientist, and how she combines her unique expertise to succeed in digital marketing. We also touch on the innovative role of AI in SEO, and discuss the ethical issues embedded within these contexts.
Dig into this episode for some serious nuggets of wisdom from Michelle and fuel your marketing strategy.
Specifically, this episode highlights the following themes:
✅ How data use and behavioral analysis shapes up internet marketing
✅ Insights on the impact and implications of AI in SEO
✅ The significance of clean data, budget considerations, and foundational principles in digital marketing
Link from this episode:
✅ Get to know more about Michelle Bassett: https://www.linkedin.com/in/michelleabassett
Time Stamps
00:00 - Introduction
01:37 - About Michelle Bassett
08:35 - Successful digital marketing campaigns thrive on data
12:54 - Using psychology to stop and engage consumers
17:12 - Marketing plan, milestones, foundational principles remain constant
18:19 - Budget determines data
22:36 - Conversion rate, micro goals, engagement, sample size
27:43 - Consulting for smaller companies: setting expectations, analytics
30:40 - AI will revolutionize search and content creation
33:17 - Potential risks and benefits of using AI
38:44 - Takeaway
At Honest Podcasts, we strive to help value-driven companies launch successful podcasts because we have the drive to help others succeed.
Connect with our team to learn how we can help you easily create strategic content that generates strong leads, develops loyal customers, and makes a positive impact.
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send us an email at hello@honestpodcasts.com. And don’t forget to follow us on Facebook, Instagram, and YouTube.
