How Branded Podcasting Works: Record a Branded Podcast
July 1, 2023
Marketing Fails: Bud Light
July 25, 2023
Launching a startup can be an exhilarating adventure filled with endless possibilities.
You've got a brilliant product or service, a passionate team, and the burning desire to make a mark in the business world.
But here's the reality check: no matter how innovative or groundbreaking your offering is, your startup might struggle to gain the traction it deserves if you don't have effective marketing strategies in place.
That's why I've brought in our guest, Amy Winner, co-founder of Wheels Up, to share some priceless marketing tips just for startups. Amy's insights provide practical guidance for entrepreneurs looking to grow their businesses while staying true to their values. Whether it's embracing authenticity, finding the right balance between short-term and long-term goals, or optimizing your sales conversations, these strategies can make a significant impact on your startup's success.
This episode is a game-changer, and you won't want to navigate your entrepreneurial journey without it!
Specifically, this episode highlights the following themes:
✅ Balancing long-term and short-term marketing goals
✅ The importance of personality in business positioning
✅ Partnering with specialized marketing agencies
Links from this episode:
✅ Know more about Amy Winner: https://www.linkedin.com/in/amywinner
✅ Learn more about Wheels Up: https://www.wheelsupcollective.com
✅ Download marketing strategy resources: https://www.wheelsupcollective.com/resources
✅ Follow Wheels Up on Instagram: https://www.instagram.com/wheelsupcollective
Time Stamps
00:00 - Introduction
02:03 - About Amy Winner
08:26 - Strategies for client acquisition in the first year
09:25 - The long game of deals and the power of branding
11:21 - The value of an agency
13:32 - Do business with people who you like
15:41 - Business growth strategies for startups
21:10 - Marketing and sales conversion level
27:04 - Identifying the best opportunities for marketing
32:50 - How to hire the right people?
38:08 - About Wheels Up Collective
At Honest Podcasts, we strive to help value-driven companies launch successful podcasts because we have the drive to help others succeed.
Connect with our team to learn how we can help you easily create strategic content that generates strong leads, develops loyal customers, and makes a positive impact.
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send us an email at hello@honestpodcasts.com. And don’t forget to follow us on Facebook, Instagram, and YouTube.
