How to Start a Branded Podcast in 2023
January 23, 2023The First Piece of Content EVERY Business Needs
January 23, 2023Struggling to write copy that sells?
You're not alone. Writing persuasive sales copy is a challenge for even the most seasoned marketers, and it's one of the biggest roadblocks to getting more leads, sales, and revenue.
But we've got some proven strategies to help you get on track! In this episode, our guest, Brittany McBean, a conversion copywriter, breaks down exactly what makes a sales page good or bad and what you can do to ensure your next landing page converts like a boss!
Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, high-converting copy for online course creators & educators.
This episode is full of insights and actionable tips to help you create better sales pages, increase conversion rates, and grow your business. So strap in because we're about to drop some serious copywriting knowledge!
Specifically, this episode highlights the following themes:
✅ The surefire ways to improve your messaging
✅ How market research can help you write copy
✅ What makes a good sales page
Time Stamps
00:00 - Introduction
04:48 - Copywriting process
14:58 - Market research for copywriting
26:25 - Persuasion vs Empathy
42:18 - Copywriting strategies
44:58 - Five stages of awareness
51:42 - FAQ page best practices
56:17 - Takeaway
At Honest Podcasts, we strive to help value-driven companies launch successful podcasts because we have the drive to help others succeed.
Connect with our team to learn how we can help you easily create strategic content that generates strong leads, develops loyal customers, and makes a positive impact.
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send us an email at hello@honestpodcasts.com. And don’t forget to follow us on Facebook, Instagram, and YouTube.