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When it comes to running an ad campaign, there are two things you need: a good idea and a great execution.
But how do you make sure that your ads are profitable?
We get some insights from Leo Ebbert, founder of Exact Click Digital, on how to create a profitable ads campaign with highly effective ads. We discuss some of the best strategies for running your next ad campaign, what you need to consider when targeting your audience and how to measure success.
Leo Ebbert is the founder of Exact Click Digital, a company that runs paid ads for e-commerce brands on Google, Facebook, Bing, and Amazon.
If you haven't yet dipped your toe into the world of ads, this episode is a great place to start. Let’s get some advice from an expert and make sure that your ad campaigns are effective and profitable!
Specifically, this episode highlights the following themes:
✅ The value of creative testing in business
✅ How to track attribution & know which ads bring in converts
✅ The best metrics to help you determine ads campaign success
Links from this episode:
✅ Get eComm stores guides and more.
✅ Book a free Google or Facebook ads audit.
Time Stamps
00:00 - Introduction
01:22 - About Leo
02:05 - What's a good average order value
06:01 - Understanding return on ad spend
10:19 - Advertising techniques in the new normal
13:56 - Attribution Tracking
19:24 - Key metrics to measure ads success
23:47 - Ad campaign testing
29:32 - Building custom audiences
31:06 - Re-engaging customers
33:30 - How to choose platforms for your brand
39:24 - Difference between branded and non-branded
44:53 - Costs and strategies of A/B testing
48:23 - Paid ads mistakes
52:48 - Learn more about Exact Click Digital
54:41 - Takeaway
At Honest Podcasts, we strive to help value-driven companies launch successful podcasts because we have the drive to help others succeed.
Connect with our team to learn how we can help you easily create strategic content that generates strong leads, develops loyal customers, and makes a positive impact.
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send us an email at hello@honestpodcasts.com. And don’t forget to follow us on Facebook, Instagram, and YouTube.
