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For business owners looking to venture into the captivating world of podcasting, creating a show can be a powerful tool for brand building, connecting with your target audience, and establishing authority in your field. However, a quality podcast involves much more than just pressing the record button.
The last blog in our “How Branded Podcasting Works” blog series broke down the steps you have to take in order to record a branded podcast—but what needs to happen next to create a polished, useful piece of content?
In the article below, we go over how to edit a branded podcast to send you further on your way to producing a quality show that will strengthen your brand and convert online audiences into customers.
Edit a Branded Podcast
Once you understand how to use your branded podcast as a marketing tool and how to record your first episode, it’s time to edit.
The editing phase often proves to be a stumbling block for many, as it can be overwhelming to try and understand the necessary steps you need to work through to bring your vision to life and make your branded podcast shine.
Read on to learn what elements you need to consider when it comes time to edit a branded podcast and get it ready for publishing.
Polishing
When it comes to editing your branded podcast, it is crucial to first polish the audio and/or video you’ve recorded. This involves listening back through the entire episode and making sure it sounds ready for publication by reducing background noise, cutting out filler words and interruptions, and making sure your audio transitions from one point to the next seamlessly.
There are plenty of different software programs out there to help with the editing process—especially if you’re just starting out. For example, GarageBand and Audacity are free programs that allow you to record and edit your podcast in one easy-to-navigate setting. If you’re looking for something more advanced, you can always look into more professional software such as Adobe Audition or Pro Tools.
Regardless of the software you use, polishing up your audio will ensure your content sounds clean and professional for your audience.
Transcription
A transcript is a written version of your podcast—allowing your audience to read through the episode rather than listen in. Generating transcripts can make it easier for search engines to index your content and make it more accessible to people searching for podcasts similar to yours.
While you can write your own transcript, this can be extremely time-consuming and tedious. Instead, we recommend using an online transcription software such as Otter.ai or Rev. These vary in price—some being monthly subscriptions and others being paid by the length of your audio—but are guaranteed to save you big on time!
Artwork
Your podcast artwork is the first thing that your potential listeners will see. Because of this, it’s important to make sure your artwork is eye-catching and makes them want to hit that play button.
We know art design can be intimidating for someone without experience. Luckily, there are plenty of online platforms and softwares like Canva that offer hundreds of templates and design elements that make the design process as simple as possible. If you’re still a little hesitant to design something yourself, you can use platforms like Fiverr to outsource your design needs instead.
Intro and Outro Music
You don’t want to start your show off in silence. Instead, find some music that fits the tone of your show and then add it as an intro and outro track. This creates appealing bookends for your episode and makes your branded podcast appear more professional.
Don’t feel like you need to make your own music! There are plenty of online music libraries and resources such as Soundstripe and YouTube’s Audio Library that can help you find the perfect sound for your branded podcast.
Taking time to properly edit a branded podcast will ensure that it flows smoothly and looks and sounds professional. This will only help put you ahead of the competition as you move on to the next step of podcast production—publishing and promotion.
Be sure to check out the last blog in the “How Branded Podcasting Works” series for guidance on the best way to publish and promote your branded podcast so that it reaches your ideal audience and better generates traffic.
We believe that with the right resources and knowledge, anyone can create a successful branded podcast. That being said, we understand that not everyone has the time or experience to manage all of a podcast’s moving pieces.
Whether you need help with one element of your branded podcast or someone to help you manage it all, our team at Honest Podcast is more than happy to provide some assistance. If you’d like to work with our team to get your podcast up and running without all the hassle, connect with us today!
At Honest Podcasts, we strive to help value-driven companies launch successful podcasts because we have the drive to help others succeed.
Connect with our team to learn how we can help you easily create strategic content that generates strong leads, develops loyal customers, and makes a positive impact.
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send us an email at hello@honestpodcasts.com. And don’t forget to follow us on Facebook, Instagram, and YouTube.
