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How do you position yourself in the market? Do you want to be known for being cheap, fast, or good?
It's a difficult decision to make, but it's one that can have a big impact on how your business is perceived in the market.
To help us understand this concept, we'll be taking a look at three different businesses with different offerings and see how they fit into the good, fast, cheap framework. We'll be exploring how each business positions itself in the market and how they leverage its unique strengths to stand out from the competition.
So take some time to reflect on your business and consider how you can apply these insights to improve your marketing and drive growth.
Specifically, this episode highlights the following themes:
✅ How to communicate your positioning to your customers
✅ Strategies for positioning your business as the industry leader
✅ Examples of how to position your business as the best or the fastest
Time Stamps
00:00 - Introduction
00:28 - Why do you only get to pick one in marketing?
01:44 - First example: Burger business
04:08 - Second example: Design agency
06:04 - Third example: Lawn mower
08:51 - Which one should you choose?
16:03 - What do you do once you choose whether you want to be fast or good?
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