Marketing Strategies

December 12, 2023

Mickie Kennedy: How to Generate Earned Media Through Press Releases

This episode explores the fundamentals of crafting and distributing compelling press releases, featuring Mickie Kennedy, eReleases' founder, who shares insights on effective distribution strategies, follow-up, and relationship building for optimal results in leveraging press releases to raise brand awareness and drive traffic.
December 5, 2023

Jim Kraus: Empower Your Marketing with Buyer Personas

Uncover the core of modern marketing with Jim Kraus, President of the Buyer's Persona Institute, as we discuss the vital role of buyer personas in shaping effective strategies, offering valuable insights to elevate your approach and transform your marketing authentically. Tune in now!