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Team culture is the secret sauce that can make or break a business. It's the invisible thread that ties everyone together, influencing business decisions, client relationships, and overall productivity.Branding shapes the perception of your business.
In this episode, we have the pleasure of picking the brains of Ashlie Marshall. She's currently steering the ship as CFO of Tier Level, a digital marketing agency, and screen print shop located in Broken Arrow, Oklahoma.
We dig into the changing landscape of digital marketing, the need for incorporating solid financial planning for businesses, and unravel the importance of developing a nurturing team culture to meet business objectives. Ashlie highlights the critical need for businesses to say 'no' to clients who don't align with their culture, ensuring protective measures for corporate culture and team cohesion.
So, stick around, this conversation with Ashlie packs a powerful punch, and it's one you won't want to miss.
Specifically, this episode highlights the following themes:
✅ Challenges of managing clients and projects
✅ Building a positive team dynamic and recognizing efforts
✅ The significance of financial readiness for potential business challenges
Link from this episode:
✅ Get to know more about Ashlie Marshall: https://www.linkedin.com/in/ashliemarshall
✅ Learn more about Tier Level: https://www.tierleveldigitalmarketing.com
✅ Subscribe to Ashlie’s podcast: https://podcasts.apple.com/us/podcast/c-suite-chicks/id1739866465
Time Stamps
00:00 - Introduction
01:35 - About Ashlie Marshall
06:10 - Creative work with franchise and independent clients
09:13 - How to set client expectations and supplement strategies
11:30 - Analyzing client disruptions, managing expectations, showing results
15:33 - CEO Whitney Ramirez emphasizes honest, attentive communication
20:06 - Managing risk of large client dependency crucial
22:36 - Expanding services and client base yielded growth
25:46 - Creating robust emergency plan for potential loss
29:31 - Encouraging transparency and support within corporate culture
32:57 - Emphasizing positive team dynamic for business growth
37:31 - Empower, support, and invest in your team
42:25 - Takeaway
At Honest Podcasts, we strive to help value-driven companies launch successful podcasts because we have the drive to help others succeed.
Connect with our team to learn how we can help you easily create strategic content that generates strong leads, develops loyal customers, and makes a positive impact.
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send us an email at hello@honestpodcasts.com. And don’t forget to follow us on Facebook, Instagram, and YouTube.
