Adam Callinan: From Shark Tank to Serving E-Commerce Businesses
April 2, 2024
Change Is Coming…
April 30, 2024
The marketing game is changing, and getting the right influencer or customer to promote your product can make all the difference.
In today's episode, I’m joined by Ashley Stanford, marketing and co-founder of Ice Cream Social, as well as the Executive Vice President of Client Strategy at TicketSocket. Ashley’s expertise sheds light on how to turn your customers into your biggest advocates, using strategic incentives and creating experiences worth talking about.
She shares how businesses can leverage their existing customer base to create compelling user-generated content and drive word-of-mouth marketing. She also emphasizes the importance of authenticity in influencer marketing and walks us through the best practices for connecting with influencers who align with your brand's ethos.
You do not want to miss out on this nugget of wisdom. So grab your earbuds, lean in, and get ready to soak up some serious knowledge!
Specifically, this episode highlights the following themes:
✅ Effective strategies for leveraging word-of-mouth marketing
✅ The role of digital tools in amplifying your brand's message
✅ Insights on building a marketing plan that turns customers into advocates
Link from this episode:
✅ Get to know more about Ashley Stanford: https://kitcaster.com/ashley-stanford
✅ Discover how Ticketsocket can transform your event management: https://ticketsocket.com
✅ Boost your marketing with Ice Cream Social: https://icecreamsocial.io
Time Stamps
00:00 - Introduction
02:04 - About Ashley Stanford
04:47 - Introduction of TicketSocket
06:16 - Launch of Ice Cream Social
08:05 - The unique value proposition of Ticketsocket compared to mainstream ticketing platforms
14:10 - Customization of referral marketing offers based on event characteristics and target demographics
16:21 - The impact of different incentives on referral effectiveness
17:26 - Benefits of dual-sided referral codes
19:11 - Broader insights into influencer marketing
22:46 - Considerations for businesses thinking about influencer marketing
26:50 - Services offered by TicketSocket and Ice Cream Social
27:28 - Takeaway
At Honest Podcasts, we strive to help value-driven companies launch successful podcasts because we have the drive to help others succeed.
Connect with our team to learn how we can help you easily create strategic content that generates strong leads, develops loyal customers, and makes a positive impact.
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send us an email at hello@honestpodcasts.com. And don’t forget to follow us on Facebook, Instagram, and YouTube.
