Anika Jackson: Tips to Develop Your Brand’s Story and MessagingSeptember 19, 2023
What is a Branded Podcast?October 1, 2023
The world of marketing has changed big time in recent years. It's not just about ads anymore; it's about building strong, long-lasting relationships with customers.
A key player in this change is demand generation. It's more than just getting leads; it's about sparking genuine interest in what you offer to boost sales.
If you want to learn how to use this strategy for your own business, you're in for a treat with this episode. I'm joined by Deanna Shimota, the CEO of GrowthMode Marketing, and we're going to dive deep into how B2B professionals are changing the way they do things.
Deanna highlights the difference between getting leads and creating real demand, emphasizing the need for trust and value in marketing. We also discuss the importance of knowing your customer and choosing the right ways to connect with them.
Don't miss out on this opportunity to gain a competitive edge in today's marketing landscape. Tune in now and equip yourself with the insights to stay ahead of the curve.
Specifically, this episode highlights the following themes:
✅ The difference between lead generation and demand generation
✅ Building brand trust and awareness
✅ The importance of understanding your ideal customer profile
00:00 - Introduction
02:21 - Lead vs. demand generation differences
06:03 - Transitioning to buyer-centric marketing
10:29 - Rethinking client engagement
13:12 - Content and ideal clients
16:03 - Ideal customer profiles in pricing
22:52 - Adapting omnichannel approach
26:47 - The three pillars: strategy, content, and distribution
30:10 - Overcoming content and profile challenges
37:05 - Takeaway
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Connect with our team to learn how we can help you easily create strategic content that generates strong leads, develops loyal customers, and makes a positive impact.
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