Monica Badiu: How to Craft Sales Emails That Connect and Deliver ResultsOctober 10, 2023
Do you ever feel like your marketing strategy is missing the mark?
Well, on today's show, we have Amy Anderson, co-founder of Wild Coffee Marketing, sharing her insights on how to establish and grow predictable revenue and results.
Amy Anderson takes us on a journey through the evolution of her company's target clients, the importance of strategy in addition to creative work, and the role of a fractional CMO.
We discuss the shifting target clients of Amy's company and how they started offering a fractional CMO position to better meet their clients' evolving needs.
Amy shares the realization that a greater emphasis on strategy was necessary, beyond just creative work. We dive into the necessary capabilities that Wild Coffee Marketing had to develop in order to fulfill the fractional CMO role and implement effective strategies.
If you're looking to level up your marketing game, gain insight into the shifting landscape of target clients, and understand the importance of strategy in addition to creative work, you'll definitely want to tune in to this episode. Get ready to take some notes and start implementing these valuable insights!
Specifically, this episode highlights the following themes:
✅ The importance of a comprehensive marketing strategy
✅ The evolving needs of target clients
✅ The role of a fractional CMO
00:00 - Introduction
03:41 - Euphoric optimism and targeted referrals drive success
07:20 - CMO role essential for growth and strategy
15:01 - Businesses overlooking content, focusing on tactics
18:59 - B2B sales: interpersonal, connection-driven, scaling
25:41 - Long-term awareness key to effective marketing
27:28 - The importance of brand building in marketing
33:21 - Scaling systems, processes, and maintaining personal touch
36:41 - Connect with Amy Anderson
37:15 - Takeaway
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